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More sustainable innovation with the Better Future award and across the layout
The Better Future Awardwill be back, too, sponsored by TUTTOFOOD in collaboration with Gdoweek and MarkUp to recognize sustainable innovation in agribusiness, including ethical socio-environmental initiatives. For example, in 2021, the award went, among others, to a project for the sustainable cultivation of teff, a local traditional cereal, in Ethiopia; an initiative to support cocoa farmers in Uganda; and an urban garden project, that reduces waste by promoting proximity to the consumer.
This year’s new feature in the exhibition layout will be the GreenTrail, a transversal pathway identified by a specific visual identity and dedicated signage, which will help people discover green, plant-based and km zero products, as well as those that are healthy, rich-in and free-from, through all areas of the event and at the stands of all exhibitors, with a view to encouraging the fight against waste by facilitating healthier, sustainable and responsible food choices. The most active countries in these segments at the event will include Estonia, France, Germany, Ireland and the Netherlands.
This year’s event is aiming for pre-COVID numbers, and, with four months to go before the ribbon-cutting ceremony, the TUTTOGROCERY, TUTTOSEAFOOD and TUTTOFROZEN sectors are already compiling waiting lists of attendees eager to interact with all of the big names in the industry. Top players and a strong foreign presence are also expected in the TUTTOMEAT and TUTTODAIRY sectors. Particularly large representations will come from, in order, Spain, the Netherlands, Belgium, Germany, Greece, Ireland, Denmark, Turkey, and the USA. A number of countries will also bring their exhibitors for the first time, such as, Ecuador, Faroe Islands, New Zealand, Romania, Sri Lanka, Sweden, Switzerland, Taiwan, and Hungary. Among professional visitors, high-profile buyers from around the world, such as large international retail chains, are expected.
There will also be a major presence of Italian PDO and PGI consortiums and foreign collectives, which will enable an even more incisive collaborative supply chain approach. Italian consortia include, among others, Balsamic Vinegar of Modena, Finocchiona, Gorgonzola Cheese, Montasio Cheese, Mozzarella di Bufala Campana, Parmigiano Reggiano, Pecorino Romano, Pasta di Gragnano, Pecorino Toscano and Prosciutto Toscano.
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